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Research papers

Now listen and pay attention

This paper describes the method and the results of a research project concerning the attention, appreciation and social context of radio listening. The results are presented in two ways: the first part contains general results about appreciation,...

Catalogue: 2nd Radio Research Symposium
Authors: Heloise van den Berg, Henk Van Zurksum
June 15, 1997
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Citation

van den Berg and Van Zurksum (1997a, June 15). Now listen and pay attention. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/now-listen-and-pay-attention


Research papers

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995
Authors: Henk Van Zurksum, Suzan Ekelenkamp
Company: GfK
July 1, 1995
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Citation

Van Zurksum and Ekelenkamp (1995a, July 01). Hopelessly devoted?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hopelessly-devoted-